A candidate’s persona meaning is a fictionalized version of the ideal applicant for a position.
Candidate personas are similar to buyer personas, which have been in use for a very long time by most the marketing teams to identify and target an organization’s best consumers — but instead of targeting a potential buyer, applicant personas assist recruiters in identifying the ideal candidate. Candidate personas help the employers actually get into the heads of their prospective prospects by combining industry data, hiring trends, and personal anecdotes.
Data on an applicant’s job experience, abilities, credentials, and education are used to create a typical candidate persona. The most effective applicant personas, on the other hand, go beyond the material on a résumé and look into other, less visible characteristics that make someone the ideal hiring for the position.